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Our Journey

Born from a simple chat between friends at a pub, C Free has grown with a steadfast mission: to empower businesses of every size to make informed decisions for impactful, efficient climate action.

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C Free in a nutshell

At C Free, we're not just another carbon accounting service— we're your partner with the experience to take you smoothly from data gathering to bespoke reduction plan or product carbon footprint. With a dedicated team of experts, and a smart AI enabled platform, all businesses can identify and reduce their greenhouse gas emissions without losing a colleague to tedious spreadsheet filling. We're here to guide you on your pathway to net zero. Ready to make a difference? Contact us today and discover how your business can both please your customers and do the right thing.

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Team meeting to assess a company and carbon footprint

Our Story

C Free was sparked by a pivotal conversation between childhood friends, (now) Dr. Adam deep into a PhD, and Eddie, freshly stepping away from a career in consultancy. The idea for carbon footprint calculations emerged from a blend of academic insight and entrepreneurial spirit, with the ambition to give all companies the tools they need to decarbonise.

Founded in 2019, C Free's journey began amidst global changes. The onset of COVID-19, while presenting challenges, serendipitously provided the perfect opportunity for full-time dedication to working on the project.

Since our inception we have doubled in size and are growing rapidly. We have calculated the carbon footprint of hundreds of companies. We have played a pivotal role in the decarbonisation of NHS supply chains and have applied our methods to some of the worlds biggest pharmaceutical providers in dozens of territories including Europe, the US, and Australasia. We have also been featured on the BBC and have been invited to myriad conferences to speak on the importance of carbon accounting.

Founders Adam and Eddie together
Early team event in Eddie's kitchen

Our Mission

Empowering all businesses to make informed decisions for effective and impactful climate action.

Our Vision

A world where carbon footprint calculations are simplified to a single click, where decarbonisation is a thing of the past, where humans and natural systems co-exist in harmony.

Our Values

  • Planet First: Everything we do is to reduce greenhouse gas emissions.
  • Optimism: Positivity fuels our creativity and determination to find innovative solutions.
  • Teach and Learn: Sharing knowledge and skills enhances our collective ability to tackle climate challenges.
  • Innovation: Challenges are opportunities to grow and improve our methods and strategies.
  • Accuracy: Precision and accuracy are crucial in our efforts to measure and reduce carbon footprints.
C Free getting branded merch for the first time

Our Team

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Adam Forster

Dr. Adam is the chief architect behind our carbon footprint calculations. Holding a PhD in Data Science, he develops sophisticated algorithms that simplify the measurement of carbon footprints. He's a big fan of Southampton FC and plays about 12 games of chess a day (at a minimum!)

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Eddie Fitzgerald-Barron

Eddie is our resident BFG. So much so, his initials are almost and anagram. With a background in sales and consultancy, he is a people person. He loves the outdoors, on the weekend you'll find him up a mountain or on his bike.

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Erin Callanan

Erin is our in house data guru. She is crucial for calculating our client's carbon footprints. Erin has a Masters in Physics and is highly skilled at programming. In her spare time she loves to knit, create art, and cook!

Meet with one of our experts